Case Study - Re-Retail Ltd, Company Branding and website.
Now lets be honest, we all love ebay right, but do we love the long, laborious process of listing our items on there to sell, NO!! It's here that Re-Retail step in and take the hassle out of selling on ebay.
After our initial consoltation with re-retail it was established that two key things were required from the corporate brand:
- A close link to ebay throughout the brand throughout the new Re-Retail Brand
- The need for a memorable corporate mascot, something fun, relevent & verstile
With these two things in mind we set our sight on how the company branding could reflect the whole Re-Retail aspect... It was decided that we would create a concept that would play on the recycle aspect, effectively Re-Retail are recycling your unwanted clutter for cash and its this ethos that has now become fundimental through the companies image!!
Work Included:
CMS Website | Hosting | Logo Design | Character illustration | Branding
New Logo Design
Introducing the ReRetail logo:-
- Colour scheme to match that of the ebay
- The recycle symbol in place to re-enforce the recycling your clutter for cash ethos
- Incorporate the website address within the actual logo for instant accessibility
- Love it | Hate it tag line - symbolises how we all sell items we love and hate on ebay
Boxy - The face of Re-Retail Ltd
Along with the Logo Design we set upon creating a character for the Re-Retail brand, not just any character - it had to have meaning to the whole recycle / ebay theme... After various concepts it was decided that nothing symbolises the recycle / ebay them better than a boxy - after all you send everything you sell in a box... there's the excitment in opening the box to see you gift... yet there's also the recycle aspect where many people re-use the boxes they have to package their own ebay items. This is the concept behind 'Boxy' the face of Re-Retail.
A selection of Boxy Poses:
Dorset Loves Digibug...
