Starting with a logo...
As with all our branding projects we like to start
with the logo and re-retail was no exception.
It's amazing how a simple logo can signify
everything about a business.
Click the next image to view more...
Giving the brand some character!
Along with the branding a new character
was created to give Re-Retail real personality.
Meet Boxy the recycled box with attitude.
Keeping the consistency and theme going...
By using our Graphic and web design services
Re-rRtail manage to keep everything consistent.
Creating the illusion of a 3D Character!
Wanting to stay with traditional illustration
techniques we decided to stay away from
the 3D applications and use a photoshop
layered approach.
Re-Retail - Case Study
After our initial consultation with Re-Retail it was established that two key things were required from the corporate brand:
- A close link to eBay throughout the new Re-Retail Brand
- The need for a memorable corporate mascot, something fun, relevant & versatile
With these two things in mind we set our sights on how the company branding could reflect the whole Re-Retail aspect... It was decided that we would create a concept that would play on the recycle aspect, effectively Re-Retail are recycling your unwanted clutter for cash and its this ethos that has now become fundamental throughout the company's image!!
The Logo
Starting with the logo we decided to keep a very close link to recycling and eBay, using the colour palette of eBay along with the recycling icon we created the following logo inclusive of the sticker effect for packaging!!
The Character
Creating the character for Re-Retail was a fantastic challenge, we wanted to create a cute / fun character that reflected the core business and one of the elements most comonly used in their service, packaging!! Using a mixture of traditional sketching and advanced photoshop techniques we created a catalogue of characters using a persuado 3D approach, shearing and angling cardboard box textures into position to build up the final characters you see below, all photo realisitic and large enough for a life size cardboard cutout!
Website
The new website for Re-Retail used the same branding to maintain consistency. A new CMS system was used to enable them to add/edit/remove any page of the website with a simple click, the familiar 'Word' style editor made simple text changes not only very quick but also very easy.
Several graphical features were added in the same cardboard / recycle theme including delivery zone map and additional characters for each of the pages. Data collection was also key so a newsletter sign-up form was created which integrates to the CMS backend where the team can view members details or send mailshots out directly.
The dynamic approach to this website means that it is incredibly flexible. If a new page is added it will automatically show within the dropdown menu, adding a news story not only creates the page itself but also adds a link to this page on the homepage, sitemap and archive automatically and to give even more control the CMS system has a lightweight image editor built in allowing resizing, renaming and even cropping of your photos.