Case Study - Impact Signs Rebrand
Already well established in the industry, Impact Signs decided it was time to re-brand with the intention to give the company greater visual impact and more corporate appeal, with this in mind we set to work producing a look and feel worthy of a Hollywood Blockbuster!!
Early into discussion it was clear that the name was to play an integral part in the brand, it was also established that the already familiar Impact i logo was to be enhanced and implemented into the new vision, therefore we felt what better way to make an impact than to play on the meaning:
noun
1. the striking of one thing against another; forceful contact; collision: The impact of the colliding cars broke the windshield.
2. an impinging: the impact of light on the eye.
3. influence; effect: the impact of Einstein on modern physics.
4. an impacting; forcible impinging: the tremendous impact of the shot.
5. the force exerted by a new idea, concept, technology, or ideology: the impact of the industrial revolution.
Impact Signs & Print sum up this definition, not only with the Visual Impact they leave after the instillation of new signage but also with the technology they use for their outstanding vehicle wrapping service.
Work Included:
CMS Website | Logo Design | Illustration | Photo Composition
Tools Used:
Adobe Photoshop | Adobe Illustrator | Dreamweaver
The Results
As a result from the reviewing process, research and testing the following pieces were produced to aid Impact Signs with a new marketing campaign and overal presence.
New Logo Design
Keeping the Impact i as a promonet feature of this new brand was vital, add to the the new colour scheme the new logo give a clean, corporate look while still staying in touch with it's roots.
New Logo Signature Block
Keeping your brand consistent is vital for any business, an easy way to do this is by creating a template for your signatures, the same format should be used for web, print or digital marketing. Here you can see the Signature style designed for Impact, clean, clear and simple and adaptable. With a tag line area under the Impact Signs & Print text we've ensured that views get all the right information every time.
The Marketing Concepts
Along with the Logo design we were requested to produce four complete compositions to demonstrate how the impact brand could be used and how a 'Pictures speak a thousand words' approach could be taken with the new Corporate style, here are two of the images that were created.
Car Wrapping Service Concept: - Tag Line 'We can wrap just about anything'
We really wanted to
demonstrate how much of an impact could be made with the use of a
unique photo, add to this the cleaver message that Impact Signs can
wrap just about anything and you end up with a single shot that catches
the eye, yet explains the principles of the overall message quickly and
effectively.
This was a fantastic, fun project that had lots of research, visits to local zoo's a wildlife parks were vital to get a clear idea of what needed to be achieved. We used a mixture of online stock photography and our own shots to create this image. In total this composition has in excess of 50 individual layers using a total of 15 individual photo all combined to create a picture that's completely unique!
Corporate Signage Concept: - Tag Line 'Make a positive impact'
This second show was created to really catch the eye, original starting out as a street impact shot we swiftly moved on to a concept that is full of small messages, leaving the view to ponder over whatever message they get form the image. For us it was about show how impact can make a positive impact. We decided to create a unattractive, run down wall and give the impression that the Impact i has in fact smashed right through it to show a more positive image, ivy and butterflies all work they way out through the hole in the wall giving a positive spin on a negative action.
Again this was a great project to work on, several hours were spent research stock photography to find a mixture of pictures that we could use to create the image you see that contains over 40 individual layers, 12 alone were used just to create the fog and dust particles. We used advanced cloning & shading techniques along with light effects create an image that really does have a positive impact.
The Impact Fleet
Finally there was the opportunity to design a vehicle wrap for the impact Fleet, this had to really stand out in a crowd and it was clear that nothing draws attention like a car wreck so we set straight to work creating the ultimate vehicle graphic that is guaranteed to get the new Impact brand noticed.
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