Digibug now offers a copywriting service
Digibug’s roots are firmly in graphic design and website development. That’s what our customers know and love us for.
But there’s more to a successful website than graphics and layout. Words are hugely important, both to human readers and search engines. While visitors to your website might pause to enjoy the pictures and professional design, when it comes to learning about your products and your business, they want to read words.
Because words are so important to the website experience, we’ve added professional copywriting to the list of services that we provide.
Copywriting is a posh term for ‘words’. It’s not the same thing as copyright, which is all about ownership. When it comes to websites, they’re both important, but different.
Everyone can write but...
...not everyone can write clear, succinct copy that delivers the right message.
The most effective websites make great use of words. They don’t have to be clever, witty or even grammatically perfect. (But take care not to offend some readers with rogue apostrophes or other easy to avoid errors).
Whether it’s a ten word product description, a full page of blurb about the benefits your service offers to customers, or a weekly blog post, it’s important to get the words right.
Words can sell for you
Whatever you sell, your website is a virtual shop. The navigation is the store layout. The pictures and graphics are your displays. And the words are your sales team.
They’re not all ‘sell, sell, sell’. Some are, ‘How can we help you?’ Some are, ‘Here’s a bit more information about our products.’ Others offer useful advice. And yes, there are words which prompt customers to make a buying decision.
We want our Digibug customers to have successful websites. If you want to know more about our copywriting service, get in touch.
